Erica used grassroots marketing to build one of Chicago's largest local brands.
When launching CheekyChicago.com, Erica did not have a budget for marketing or public relations (bootstrapping a company doesn't always allow for such things). Thinking outside the box and utilizing grassroots marketing techniques, Erica grew Cheeky into the largest online magazine for women in the city of Chicago and one of the largest female-focused lifestyle brands in the Midwest. Through newsletter engagement, internal events boasting large brand sponsors, organic public relations and many other techniques, Erica learned how to market from the ground up. Erica has also managed marketing budgets for clients and has extensive knowledge of how to best spend marketing dollars.
How to discover your niche market and understand what they need.
Develop an overall marketing plan and strategy for multiple channels: email, social, events, online and offline.
Identify buyer profiles and customer journey.
"Erica has been instrumental in enhancing our Kit Kat Lounge brand through various marketing channels, such as social media, digital PR and her extensive marketing network.
Through her work, our brand has become iconic in the United States. We look forward to working with Erica as we expand our brand nationwide."
— Ramesh Ariyanayakam, Owner, Kit Kat Lounge & Supper Club